01 - Place the jasmine rice in a fine-mesh strainer and rinse thoroughly under cold running water until the runoff turns completely clear, removing excess surface starch for a fluffier result.
02 - Transfer the rinsed rice to a medium saucepan. Pour in the coconut milk and water, then add the salt and sugar if using. Stir gently to combine all components evenly.
03 - Set the saucepan over medium heat and bring the mixture to a gentle boil. Immediately reduce the heat to low, cover with a tight-fitting lid, and simmer for 15 to 18 minutes until all liquid has been absorbed and the rice grains are tender.
04 - Remove the saucepan from heat and let the rice rest undisturbed with the lid on for 5 minutes. Uncover and fluff gently with a fork to separate the grains.
05 - If desired, sprinkle the shredded toasted coconut and chopped fresh cilantro over the top before serving alongside your favorite curry, stir-fry, or grilled entrée.