01 - Combine lukewarm milk, yeast, and 1 tablespoon of sugar in a large bowl. Let stand for 5 minutes until mixture becomes frothy.
02 - Add remaining sugar, softened butter, eggs, and salt to the yeast mixture. Mix thoroughly. Gradually incorporate flour, mixing until a soft dough forms.
03 - Knead dough on a floured surface for 5-7 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise in a warm place for 1 hour until doubled in size.
04 - Mix brown sugar and cinnamon in a small bowl until well combined.
05 - Punch down risen dough and roll out on a floured surface to a 16x12-inch rectangle. Spread softened butter evenly over dough surface.
06 - Sprinkle cinnamon-sugar mixture over buttered dough. Scatter chopped strawberries evenly across the surface.
07 - Starting from a long edge, roll dough tightly into a log. Cut into 12 equal slices and arrange in a greased 9x13-inch baking dish.
08 - Cover baking dish and let rolls rise for 30 minutes. Preheat oven to 350°F during the final rise time.
09 - Bake for 23-25 minutes until golden brown and fully cooked through.
10 - While rolls bake, beat cream cheese and butter together until smooth. Add powdered sugar, vanilla, and milk. Beat until creamy and spreadable.
11 - Allow rolls to cool for 10 minutes in the pan. Spread warm glaze evenly over the rolls. Serve immediately while warm.